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Scalaria : Kernkompetenz Insze...
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The Routledge companion to creativity
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21
Management decision : MD
21
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1
Designing experiences
Rossman, J. Robert
;
Duerden, Mathew D.
-
2019
Persistent link: https://www.econbiz.de/10012033332
Saved in:
2
Interpersonal and inter-organizational networks in the performing arts : the case of project-based organizations in the live music industry
Sedita, Silvia R.
- In:
Managing situated creativity in cultural industries
,
(pp. 36-54)
.
2011
Persistent link: https://www.econbiz.de/10008822385
Saved in:
3
Innovation and
creativity
in festival organizations
Larson, Mia
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 287-310
Persistent link: https://www.econbiz.de/10009130558
Saved in:
4
Impact of tourist experience on memorability and authenticity : a study of creative tourism
Wang, Chaohui
;
Liu, Juan
;
Wei, Lijiao
;
Zhang, Tingting
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012289257
Saved in:
5
Creative industries and experience economy - creative future insights 2021" : conference proceedings
Budak, Jelena
(
ed.
);
Holy, Mirela
(
ed.
);
Medić, Rino
(
ed.
)
-
Sveučilište VERN'
;
Ekonomski Institut Zagreb
-
2022
Persistent link: https://www.econbiz.de/10014316663
Saved in:
6
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Saved in:
7
Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.
;
Bressler, Martin
;
Silver, Lawrence S.
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
Saved in:
8
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
9
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
10
Factors influencing college students' choice of a charity sport event
Won, Doyeon
;
Park, Meungguk
;
Lee, Young-Joo
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010406127
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