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Moral sells: gaining competitive advantage in a shareholder society
Liebl, Franz - In: Socially responsible management : impulses for good …, (pp. 11-33). 2002
Persistent link: https://www.econbiz.de/10001710817
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Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel; Lane, Nikala - In: The marketing review 9 (2009) 4, pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
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Foreign market entry strategy
Michalski, Eugeniusz - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 107-117
Persistent link: https://www.econbiz.de/10011339374
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Value-based promotion : a consumer retention tool in electronics goods market
Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133
Persistent link: https://www.econbiz.de/10010484383
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The dimensionality of the market orientation construct
Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
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From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran; Anh Dung Vu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
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Total market orientation, customer value, and market performance from a dual perspective
Tournois, Laurent - In: The journal of applied business research 29 (2013) 4, pp. 1157-1173
Persistent link: https://www.econbiz.de/10009777592
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A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model
Tournois, Laurent - In: The journal of applied business research 32 (2016) 5, pp. 1475-1493
Persistent link: https://www.econbiz.de/10011591396
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030