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Alhadeff, David A. - 1982

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Kaciuba, Gail - In: Journal of business case studies 7 (2011) 6, pp. 1-6

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Hees, Martin van; Roy, Olivier - In: Economics, rational choice and normative philosophy, (pp. 56-72). 2009

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Isler, Ozan; Yilmaz, Onurcan; Dulleck, Uwe - In: Journal of economic behavior & organization : JEBO 209 (2023), pp. 362-371

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Bhui, Rahul; Jiao, Peiran - In: Management science : journal of the Institute for … 69 (2023) 9, pp. 5394-5404

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Weaver, Kimberlee; Daniloski, Kim; Schwarz, Norbert; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 372-388

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Quevedo, Francisco J.; Gopalakrishna, Pradeep - 2022

-based advertising. This research paper proves how a combination of rationality, intuition, senses, and emotions determine brand …

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Hogarth, Robin M. (ed.) - 1987

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Sharma, Dhruv; Misra, Vandna; Pathak, J. P. - In: International journal of economics and business … 21 (2021) 2, pp. 223-234

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Smith, Vernon L. - In: Journal of political economy 99 (1991) 4, pp. 877-897

Persistent link: https://www.econbiz.de/10001109607