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Are student groups dysfunctional? : perspectives from both sides of the classroom

Chapman, Kenneth J.; Meuter, Matthew L.; Toy, Daniel; … - In: Journal of marketing education : JME 32 (2010) 1, pp. 39-49

Persistent link: https://www.econbiz.de/10003957567

The influence and mitigation of bad apples on group dynamics and outcomes

Chapman, Kenneth J.; Meuter, Matthew L. - In: Journal of education for business 98 (2023) 7, pp. 387-394

Persistent link: https://www.econbiz.de/10014390592

A diagnostic framework for measuring Web-site localization

Singh, Nitish; Toy, Daniel R.; Wright, Lauren K. - In: Thunderbird international business review 51 (2009) 3, pp. 281-295

Persistent link: https://www.econbiz.de/10003850873

Strategic marketing for recreational facilities : a hybrid conjoint analysis approach

Toy, Daniel - In: Journal of leisure research 21 (1989) 4, pp. 276-296

Persistent link: https://www.econbiz.de/10001084241

Viewpoint: internet revolution lessons applied to post-pandemic service delivery (a North American perspective)

Meuter, Matthew L. - In: The journal of services marketing 36 (2022) 4, pp. 476-481

Persistent link: https://www.econbiz.de/10013407542

The first course in accounting : an assessment program based on student learning outcomes and alternative pedagogies

DeBerg, Curtis L.; Chapman, Kenneth J. - In: Advances in accounting education : teaching and … 13 (2012), pp. 1-21

Persistent link: https://www.econbiz.de/10010371045

Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management

Chapman, Kenneth J. - In: Journal of Consumer Marketing 20 (2003) 4, pp. 372-374

Persistent link: https://www.econbiz.de/10014848339

Riding the coat‐tails of a positive review: rave reviews and attitude transfer

Chapman, Kenneth J.; Aylesworth, Andrew - In: Journal of Consumer Marketing 16 (1999) 5, pp. 418-440

Investigates the attitude transfer that can occur when a product receives rave reviews. As expected, incorporating rave reviews into an advertisement positively influences the evaluation of the advertised product and the parent company. In addition, our findings indicate that the positive...

Persistent link: https://www.econbiz.de/10014849250

Cyber Rules: Strategies for Excelling at E‐Business

Chapman, Kenneth J. - In: Journal of Consumer Marketing 17 (2000) 6, pp. 550-560

Persistent link: https://www.econbiz.de/10014849580

Edited by Geoffrey P. LantosFirst in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

Chapman, Kenneth J. - In: Journal of Product & Brand Management 15 (2006) 4, pp. 280-281

Persistent link: https://www.econbiz.de/10014895921