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This study investigates how competencies lead to performance. We propose that salespersons in the Korean pharmaceutical industry require three central competency dimensions: motive and traits, self-concept, and knowledge and skills. Further, we argue that the level of salesperson competencies is...
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The questions of what competence constitutes in salesperson performance and why it does matter are important issue of … marketing and sales management. This study examined the importance of competence in a salesperson's performance and the … mechanism underlying the relationship between competence and performance. We used multiple sources to collect data from 165 …
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