Biotechnology affords new risks and opportunities for food processing firms. This decision case involves a cooperative that is considering whether to allow members to grow sugarbeet varieties that are genetically enhanced for herbicide tolerance. Sugarbeet farmer-members of American Crystal...

Both organic production and the use of biotechnology have increased dramatically over the past decade. This study contributes to existing work on consumer acceptance of these practices and the resulting products through the use of twin survey instruments. Respondents indicated their level of...