Perceptions of Genetically Modified and Organic Foods and Processes

Both organic production and the use of biotechnology have increased dramatically over the past decade. This study contributes to existing work on consumer acceptance of these practices and the resulting products through the use of twin survey instruments. Respondents indicated their level of agreement with statements about genetically modified (GM) or organic processes and products in the construct areas of health, environment, ethics, and risk. Organic food was perceived as healthier and safer. Organic practices were perceived to be more environmentally sound. Respondents expressed some level of concern over the unknown effects genetic modification could have on the environment and society as a whole. However, participants in general felt the technology could be used effectively and valued some of the associated benefits