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Many software products are available free of charge. While the benefits resulting from network externality have been … examined in the related literature, the effect of free offer on the diffusion of new software has not been formally analyzed …. We show in this study that even if other benefits do not exist, a software firm can still benefit from giving away fully …
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Online platforms provide search tools that help consumers to get betterfitting product offers. But this technology makes consumer search behavior also easily traceable for the platform and allows for real-time price discrimination. Consumers face a trade-off: Search intensely and receive better...
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