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Brand equity : a perspective o...
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Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
(
ed.
);
Shocker, Allan D.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000023898
Saved in:
2
Determining the structure of product-markets: practices, issues, and suggestions
Shocker, Allan D.
- In:
Handbook of marketing
,
(pp. 106-125)
.
2006
Persistent link: https://www.econbiz.de/10003335048
Saved in:
3
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra Krishan
- In:
The Asian economic review : journal of the Indian …
44
(
2002
)
2
,
pp. 347-350
Persistent link: https://www.econbiz.de/10001726887
Saved in:
4
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra Krishan
- In:
The Asian economic review : journal of the Indian …
45
(
2003
)
2
,
pp. 350-353
Persistent link: https://www.econbiz.de/10001806431
Saved in:
5
Composition of Indo-Soviet trade : some emerging trends
Srivastava, Rajendra Krishan
- In:
Osteuropa
/ Osteuropa-Wirtschaft
32
(
1987
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10001030811
Saved in:
6
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra K.
- In:
The Asian economic review : journal of the Indian …
44
(
2002
)
2
,
pp. 347-350
Persistent link: https://www.econbiz.de/10009900357
Saved in:
7
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra K.
- In:
The Asian economic review : journal of the Indian …
45
(
2003
)
2
,
pp. 350-353
Persistent link: https://www.econbiz.de/10009900408
Saved in:
8
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-546
Persistent link: https://www.econbiz.de/10003990902
Saved in:
9
A marketer's view of competition and antitrust law
Shocker, Allan D.
- In:
The antitrust bulletin : the journal of American and …
52
(
2007
)
1
,
pp. 95-135
Persistent link: https://www.econbiz.de/10003503819
Saved in:
10
Toward understanding the attraction effect : the implications of product stimulus meaningfulness and familiarity
Ratneshwar, Srinivasan
- In:
Journal of consumer research : JCR ; an …
13
(
1987
)
4
,
pp. 520-533
Persistent link: https://www.econbiz.de/10001023711
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