Reif, Joe; Ditterich, Kirsten M.; Larsen, Mitch G.; … - 1997
Intro -- Table of Contents -- 1 AN OVERVIEW OF SERVICE EXPORTS -- 2 GETTING READY TO EXPORT -- 3 MARKET RESEARCH -- 4 MARKETING -- 5 BARRIERS TO TRADE -- 6 US GOVERNMENT REGULATIONS -- 7 EXPORT FINANCE -- 8 SERVICE INDUSTRY ANALYSES -- Accounting -- Advertising -- Architecture, Engineering, &...