//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Best ads: fantasy in advertisi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
10,458
Advertising
9,792
Werbewirkung
4,452
Advertising effects
4,429
Konsumentenverhalten
3,936
Consumer behaviour
3,924
Marketing
3,129
Theorie
1,893
Internet marketing
1,879
Theory
1,865
Online-Marketing
1,855
Marketingmanagement
1,350
Marketing management
1,115
USA
1,020
Markenführung
916
Brand management
913
United States
887
Markenartikel
744
Electronic Commerce
736
Social Web
734
Social web
733
advertising
688
Verbraucherverhalten
687
Brand
609
Internet
588
Management
545
Markenimage
537
Brand image
509
Preismanagement
493
Pricing strategy
493
Marktforschung
465
Relationship marketing
465
Beziehungsmarketing
464
Internationales Marketing
461
Zielgruppe
454
Kundenmanagement
445
Unternehmen
441
Markenpolitik
427
Target group
412
Aufsatzsammlung
362
more ...
less ...
Online availability
All
Undetermined
4,218
Free
2,152
Type of publication
All
Book / Working Paper
12,588
Article
6,381
Journal
154
Other
3
Database
1
Type of publication (narrower categories)
All
Article in journal
5,807
Aufsatz in Zeitschrift
5,807
Graue Literatur
808
Non-commercial literature
808
Collection of articles of several authors
664
Sammelwerk
664
Working Paper
664
Arbeitspapier
635
Aufsatzsammlung
550
Aufsatz im Buch
539
Book section
539
Hochschulschrift
480
Lehrbuch
437
Textbook
377
Thesis
321
Bibliographie
277
Dissertation u.a. Prüfungsschriften
273
Konferenzschrift
252
Case study
180
Fallstudie
180
Ratgeber
92
Glossar enthalten
87
Glossary included
87
Handbook
84
Handbuch
84
Guidebook
83
Collection of articles written by one author
78
Conference proceedings
78
Sammlung
78
Reprint
61
Wörterbuch
60
Conference paper
48
Konferenzbeitrag
48
Bibliografie
47
Fallstudiensammlung
42
Bibliografie enthalten
39
Bibliography included
39
Mehrbändiges Werk
30
Multi-volume publication
30
Amtsdruckschrift
29
more ...
less ...
Language
All
English
German
18,466
Undetermined
2,794
French
490
Polish
65
Swedish
34
Russian
33
Dutch
25
Spanish
15
Italian
14
Portuguese
11
Bulgarian
8
Danish
7
Finnish
7
Ukrainian
6
Norwegian
4
Croatian
3
Chinese
3
Hungarian
2
Romanian
2
Turkish
2
Afrikaans
1
Arabic
1
Czech
1
Estonian
1
Macedonian
1
Multiple languages
1
Nepali
1
Serbian
1
more ...
less ...
Author
All
Kotler, Philip
117
Kaiser, Harry M.
60
Eisend, Martin
52
Taylor, Charles Raymond
45
Pelsmacker, Patrick de
42
Sheth, Jagdish N.
42
Aaker, David A.
36
Rosengren, Sara
34
Keller, Kevin Lane
33
Sethi, Suresh
33
Anderson, Simon P.
32
Solomon, Michael R.
31
Dahlén, Micael
30
Saffer, Henry
30
Septianto, Felix
30
Kind, Hans Jarle
29
Blythe, Jim
28
Kumar, V.
28
McDonald, Malcolm
28
Armstrong, Gary
27
Malhotra, Naresh K.
27
Okazaki, Shintaro
25
Peitz, Martin
25
Stafford, Marla Royne
25
Yoon, Sukki
25
Zaccour, Georges
25
Gierl, Heribert
24
Chaffey, Dave
23
Hackley, Christopher E.
23
Homburg, Christian
23
Diehl, Sandra
22
Fill, Chris
22
Kitchen, Philip J.
22
Silk, Alvin J.
22
Ford, John B.
21
Huh, Jisu
21
Kinnucan, Henry W.
21
Mueller, Barbara
21
Percy, Larry
21
Wilbur, Kenneth C.
21
more ...
less ...
Institution
All
National Bureau of Economic Research
56
Springer Fachmedien Wiesbaden
40
American Marketing Association
27
RWTH Aachen
23
Springer International Publishing
20
OECD
19
Edward Elgar Publishing
18
European Society for Opinion and Marketing Research
16
Verlag Dr. Kovač
14
IGI Global
12
NetLibrary, Inc
8
Organisation for Economic Co-operation and Development
8
Axel-Springer-Verlag
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Chartered Institute of Marketing <London>
6
De Gruyter Oldenbourg
6
Harvard Graduate School of Business Administration
6
IMP Group
5
Peter Lang GmbH
5
Technische Universität Dresden
5
Books on Demand GmbH <Norderstedt>
4
European Advertising Academy
4
European Marketing Academy
4
Great Britain / Office of Gas and Electricity Markets
4
Institute of Practitioners in Advertising <London>
4
International Association of Business Communicators
4
International Chamber of Commerce
4
International Federation for Information Processing
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMACOM
3
Academy of Marketing Science
3
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Bundesverband Materialwirtschaft, Einkauf und Logistik
3
College of Commerce <Chicago, Ill.>
3
Confederation British Industry
3
Cornell University / Department of Agricultural Economics
3
European Association for Industrial Marketing Research
3
European Communication Council
3
Friedrich-Schiller-Universität Jena
3
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
242
Journal of advertising research
230
SpringerLink / Bücher
215
International journal of advertising : the quarterly review of marketing communications
197
Journal of advertising
188
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of business research : JBR
175
Journal of marketing communications
163
Marketing science
112
Journal of promotion management : JPM
89
Springer eBook Collection
74
Journal of historical research in marketing
73
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
European journal of operational research : EJOR
68
Journal of current issues and research in advertising : JCIRA
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
European journal of marketing : EJM
63
International journal of internet marketing and advertising : IJIMA
63
Psychology & marketing
58
Journal of current issues and research in advertising
57
Health marketing quarterly
55
Springer eBook Collection / Business and Management
55
NBER working paper series
54
International journal of industrial organization
53
Journal of marketing research : JMR
50
NBER Working Paper
46
Journal of marketing
43
Research
41
Working paper / National Bureau of Economic Research, Inc.
40
Young consumers : insight and ideas for responsible marketers
39
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
38
Industrial marketing management : the international journal for industrial and high-tech firms
38
Edward Elgar E-Book Archive
37
Journal of business ethics : JOBE
37
Journal of global marketing
36
Marketing letters : a journal of research in marketing
35
Advertising theory
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
more ...
less ...
Source
All
ECONIS (ZBW)
12,873
USB Cologne (EcoSocSci)
6,193
EconStor
32
USB Cologne (business full texts)
17
ArchiDok
6
OLC EcoSci
5
BASE
1
more ...
less ...
Showing
1
-
10
of
19,127
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Absolut sequel : [the absolut advertising story continues]
Lewis, Richard W.
(
contributor
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10004846037
Saved in:
2
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
Mikunda, Christian
-
2004
Persistent link: https://www.econbiz.de/10004797530
Saved in:
3
Creative advertising : ideas and techniques from the world's best campaigns
Pricken, Mario
-
2008
-
New ed., new campaigns
Persistent link: https://www.econbiz.de/10004914917
Saved in:
4
Festive : the art and design of promotional mailing
Witham, Scott
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10004821214
Saved in:
5
Indie brands : 30 independent brands that inspire and tell a story
Gaalen, Anneloes van
-
2011
Persistent link: https://www.econbiz.de/10009499242
Saved in:
6
Consumption, globalization and development
James, Jeffrey
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001422914
Saved in:
7
European regulation of advertising : supranational regulation of advertising in the European Economic Community
Rijkens, Rein
(
ed.
);
Miracle, Gordon E.
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10001383997
Saved in:
8
On b®rand
Olins, Wally
-
2003
Persistent link: https://www.econbiz.de/10001783650
Saved in:
9
Journal of advertising research
Oxfordshire [u.a.] : WARC
;
[New York, NY] : Advertising …
;
…
-
Volume 33, issue 1 (January 1993) [?]-
Persistent link: https://www.econbiz.de/10001637225
Saved in:
10
More advertising worldwide
Kloss, Ingomar
(
ed.
);
Abdullah, Iskander
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001637496
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->