Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
Christian Mikunda. Transl. by Andrea Blomen
| Year of publication: |
2004
|
|---|---|
| Authors: | Mikunda, Christian |
| Other Persons: | Blomen, Andrea (contributor) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Leisure industry | Marketing | Place marketing | Erlebnismarketing | Event-Marketing | Beispielsammlung | CD-ROM |
| Extent: | VXIII, 221 S. : Ill. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-4256-5 |
| Classification: | Erholung, Tourismus: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004797530