According to a widespread opinion, Germany is lagging behind. Many people in- and outside Germany believe that the Germans slumber through some of the most important economic trends and technological developments, especially at the incipient stages. For example Coke, color television, and...

This article examines the relative influence of socio-economic variables versus attitudes as regards to consumer behavior towards book reading as a leisure activity. Previous studies on leisure consider the amount of discretionary time available to the individual as a decisive factor.(...)

This paper proposes an empirical exploration of this question how a customer evaluates prestige from a symbolic interactionist point of view.

The paper proposes an integrative model of the antecedents and consequences of brand extension attitude based on the dominant cognitive paradigm. The four key processes of the model are :(...)

An interpretative analysis of in-depth consumer interviews explores the relationship between the concepts of "luxury" and "prestige" as applied to brands.