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Power Brands : Measuring, Making and Managing Brand Success
Riesenbeck, Hajo; Perrey, Jesko - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003411437
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Simplicity wins : how Germany's mid-sized industrial companies succeed
Rommel, Günter (contributor) - 1995
Persistent link: https://www.econbiz.de/10004346865
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Qualitysearch
McKinsey und Company <Düsseldorf> - Düsseldorf - Nachgewiesen 2003 -
Persistent link: https://www.econbiz.de/10004905288
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Power brands : measuring, making and managing brand success
Riesenbeck, Hajo; Perrey, Jesko - 2009 - 2., rev., and enhanced ed.
Persistent link: https://www.econbiz.de/10003684389
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Power brands : measuring, making, and managing brand success
Perrey, Jesko; Freundt, Tjark; Spillecke, Dennis - 2015 - 3., rev. ed.
Persistent link: https://www.econbiz.de/10010473211