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A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data
Steiner, Winfried J.; Hruschka, Harald - 2010
Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products later to be successful in a competitive environment (e.g., Urban and Hauser 1993). Consequently,...
Persistent link: https://www.econbiz.de/10014033607
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"Advanced data analysis techniques with marketing applications" : editorial
Paetz, Friederike; Steiner, Winfried J.; Hruschka, Harald - In: Journal of business economics : JBE 92 (2022) 4, pp. 557–561
Persistent link: https://www.econbiz.de/10013438850
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Special issue: advanced data analysis techniques with marketing applications
Paetz, Friederike (ed.); Steiner, Winfried J. (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013438860
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A Stackelberg-Nash model for new product design
Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 32 (2010) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10003935914
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A comparison of traditional, Nash and Stackelberg strategies for new product design
Steiner, Winfried J. - 2002
Persistent link: https://www.econbiz.de/10001705269
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A comparison of traditional, Nash and Stackelberg strategies for new product design
Steiner, Winfried J. - 2002
Persistent link: https://www.econbiz.de/10004731585
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Neural nets and genetic algorithms in marketing
Hruschka, Harald - In: Handbook of marketing decision models, (pp. 399-433). 2008
Persistent link: https://www.econbiz.de/10003755284
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Using a heterogeneous multinominal probit model with a neural net extension to model brand choice
Hruschka, Harald - In: Journal of forecasting 26 (2007) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10003437289
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Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald - In: European journal of operational research : EJOR 206 (2010) 1, pp. 239-247
Persistent link: https://www.econbiz.de/10003968553
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Clusterwise pricing in stores of a retail chain
Hruschka, Harald - In: OR spectrum : quantitative approaches in management 29 (2007) 4, pp. 579-595
Persistent link: https://www.econbiz.de/10003511755