A probabilistic one-step approach to the optimal product line design problem using conjoint and cost data
Winfried Steiner ; Harald Hruschka
| Authors: | Steiner, Winfried J. ; Hruschka, Harald |
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| Publisher: |
Regensburg : Univ., Wirtschaftswiss. Fak. |
| Subject: | Kategorienmanagement | Conjoint Measurement |
| Extent: | 28 Bl. : graph. Darst. |
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| Series: | Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft. - Regensburg. - Vol. Nr. 360 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004612638