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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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"Thinking" about business markets : a cognitive assessment of market awareness
Bonney, Leff; Davis-Sramek, Beth; Cadotte, Ernest R. - In: Journal of business research : JBR 69 (2016) 8, pp. 2641-2648
Persistent link: https://www.econbiz.de/10011506185
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How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
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Getting my tat on ... and off : consumer explanation of tattoos’ roles in presentation-of-self in everyday life
Coleman, Linda Jane; Cote, Lauren E.; Gu, Jian; … - In: Journal of global scholars of marketing science : … 27 (2017) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10011703042
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The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions
McClaren, Nicholas; Vocino, Andrea - In: The journal of business & industrial marketing 32 (2017) 1, pp. 110-124
Persistent link: https://www.econbiz.de/10011609330
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Matching organizational frame of reference and business strategy with contemporary marketing practices : evidence from Arab world
Farha, Allam Abu - In: International journal of emerging markets 11 (2016) 4, pp. 533-549
Persistent link: https://www.econbiz.de/10011588209
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The research of cognitive and affective behaviour during shopping
Trandafilović, Igor; Pašić, Vesna; Perunović, Snežana - In: Facta Universitatis / Series economics and organization … 10 (2013) 2, pp. 147-164
Persistent link: https://www.econbiz.de/10010458732
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Minton, Elizabeth A.; Cornwell, T. Bettina; Kahle, Lynn R. - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 309-321
Persistent link: https://www.econbiz.de/10011695073