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Market oriented isn't enough : build a learning organization ; commentary

Slater, Stanley F.; Narver, John C. - 1994

Persistent link: https://www.econbiz.de/10000886771

Market orientation and business performance : an analysis of panel data

Narver, John C.; Jacobson, Robert; Slater, Stanley F. - 1993

Persistent link: https://www.econbiz.de/10000877330

Competitive strategy in the market-focused business

Slater, Stanley F.; Narver, John C. - 2009

Persistent link: https://www.econbiz.de/10003835836

Marketing theory and orientations

Kotler, Philip - 2012

Persistent link: https://www.econbiz.de/10009503404

Information search style and business performance in dynamic and stable environments : an exploratory study

Slater, Stanley F.; Narver, John C. - 1997

Persistent link: https://www.econbiz.de/10010366606

Total market orientation, business performance, and innovation

Narver, John C.; Slater, Stanley F.; MacLachlan, Douglas L. - 2000

Persistent link: https://www.econbiz.de/10001578439

The marketing economy : an analytical approach

Narver, John C.; Savitt, Ronald - 1971

Persistent link: https://www.econbiz.de/10004614475

Product‐market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types

Slater, Stanley F.; Narver, John C. - In: European Journal of Marketing 27 (1993) 10, pp. 33-51

The Miles and Snow typology of product‐market strategy is a potential source of rich insights for developing marketing strategy. However, the drivers of performance for the Prospector, Analyser and Defender strategies have not been thoroughly studied. Using multiple measures of the...

Persistent link: https://www.econbiz.de/10014723065

Market oriented isn't enough : build a learning organization ; commentary

Slater, Stanley F.; Narver, John C. - 1994

Persistent link: https://www.econbiz.de/10004247067