Similar Search Results

Marketing in Canada : a management perspective

Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1985 - 2. ed.

Persistent link: https://www.econbiz.de/10004716232

Canadian marketing : principles and applications

Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1981

Persistent link: https://www.econbiz.de/10004796558

Advertising management in Canada

Darmon, René Y.; Laroche, Michel - 1984

Persistent link: https://www.econbiz.de/10004716220

Leading the sales force : a dynamic management process

Darmon, René Y. - 2007

Persistent link: https://www.econbiz.de/10003372048

Sizing the sales force

Darmon, René Y. - In: Sales management : a multinational perspective, (pp. 223-249). 2011

Persistent link: https://www.econbiz.de/10008858693

Optimal salesforce quota plans under salesperson job equity constraints

Darmon, René Y. - 2001

Persistent link: https://www.econbiz.de/10001624406

Optimal conditions for sales force equitable compensation

Darmon, René Y. - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 35-57

Persistent link: https://www.econbiz.de/10001535802

A normative model of market response to sales force activities

Darmon, René Y. - In: European journal of operational research : EJOR 3 (1987) 15, pp. 414-425

Persistent link: https://www.econbiz.de/10001035813

Leading the sales force : a dynamic management process

Darmon, René Y. - 2007

Persistent link: https://www.econbiz.de/10004874564

Values and adoption of innovations: a cross‐cultural study

Daghfous, Naoufel; Petrof, John V.; Pons, Frank - In: Journal of Consumer Marketing 16 (1999) 4, pp. 314-331

The adoption process for new products varies from one individual to another according to socio‐economic and demographic characteristics. This article focuses on cultural values because an individual’s inclination to adopt a new product is also influenced by his system of values. The...

Persistent link: https://www.econbiz.de/10014849245

1
2
3
4
5
6
7
8
9
10
Next
Last