States that a Messianic view of eschatology is one that directs its hopes to a salvatory or vindicating figure, event or philosophy. In applying the eschatology metaphor to marketing, makes the case that, despite apocalyptic forebodings about its shortcomings, marketing’s salvatory prospects...

Sales management is one of the most complex functions that exists in a bank. Its complexity has to do with the job′s content: it is multifaceted, incorporating strategic and organisational elements – including the ever‐challenging task of managing individual officers. In this article the...

Marketing practice varies among firms. However, the prescriptive literature emphasises a universal view of practice, a “one‐size‐fits‐all” view. This paper addresses the issue of explaining diversity in competitive space and over time. Diversity in competitive space reflects the...

As the title suggests, the purpose of this paper is to provoke. Provocation is usually aimed at generating reaction, and in this case, it is hoped that reaction will be in the form of some self‐questioning, some reappraisal, of the context within which marketing decisions are made, and indeed,...