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The recognition and measurement of brand assets : an exploration of the accounting/marketing interface

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Exploring the HRM/accounting interface on human assets

Tollington, Tony; El‐Tawy, Nevine - In: Journal of Human Resource Costing & Accounting 14 (2010) 1, pp. 28-47

Purpose – This paper seeks is to enhance our understanding of intangible recognition by embracing an artefact‐based approach. Design/methodology/approach – The paper presents an artefact‐based approach to intangible asset recognition, an artefact being a physical and visual...

Persistent link: https://www.econbiz.de/10014873041