The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
Year of publication: |
2016
|
---|---|
Authors: | El-Tawy, Nevine ; Tollington, Tony |
Published in: |
The marketing : accounting interface. - London : Routledge, ISBN 1-138-19288-0. - 2016, p. 51-71
|
Subject: | Rechnungswesen | Accounting | Marketing |
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