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Datenschutz und Datensicherung im Wandel der Informationstechnologien : 1. GI-Fachtagung, München, 30. und 31. Oktober 1985 ; proceedings
Spies, Peter P. (contributor) - 1985
Persistent link: https://www.econbiz.de/10004044333
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The psychology of economic decisions
Brocas, Isabelle (contributor) - 2003
Persistent link: https://www.econbiz.de/10001686750
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Economics, bounded rationality and the cognitive revolution
Simon, Herbert Alexander (contributor);  … - 1992
Persistent link: https://www.econbiz.de/10004103998
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Economics and psychology : workshop held at Gerzensee on October 24 - 26, 1996
Kirchgässner, Gebhard (contributor);  … - In: Swiss journal of economics and statistics 133,2,2 : Special volume (1997)
Persistent link: https://www.econbiz.de/10004322047
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Psychological processes and advertising effects : theory, research, and applications ; [papers ... presented at the Second Annual Conference on Advertising and Consumer Psychology...
Alwitt, Linda F. (contributor) - In: Advertising and consumer psychology : selected papers … 2] (1985)
Persistent link: https://www.econbiz.de/10004665433
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Applying social cognition to consumer-focused strategy
Kardes, Frank R. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004857601
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Handwerk in Mittel- und Südosteuropa : Mobilität, Vermittlung u. Wandel im Handwerk d. 18. bis 20. Jh.
Roth, Klaus (ed.) - 1987
Persistent link: https://www.econbiz.de/10010224289
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Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts
Kronrod, Ann; Grinstein, Amir; Wathieu, Luc - 2009
This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive language (as in the slogan Just do it!) affects consumer compliance in hedonic vs. utilitarian contexts. Previous literature consistently claimed that forceful language would cause...
Persistent link: https://www.econbiz.de/10010352074