Psychological processes and advertising effects : theory, research, and applications ; [papers ... presented at the Second Annual Conference on Advertising and Consumer Psychology ... held ... in Chicago on May 1983]
Year of publication: |
1985
|
---|---|
Other Persons: | Alwitt, Linda F. (contributor) |
Institutions: | Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.> (contributor) |
Published in: |
Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference. - ¬Wechselnde ¬Verlagsorte : wechselnde Verl., ZDB-ID 635815-9. - Vol. 2]
|
Publisher: |
Hillsdale, NJ [u.a.] : Erlbaum |
Subject: | Werbepsychologie | Kongress | Chicago <Ill., 1983> | Verbraucherverhalten | Werbung | Psychologie |
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