Van Huy, Le; Long, Pham; O'Connor, Aidan; Tuyen, Pham Dinh - In: International Journal of Strategic Decision Sciences (IJSDS) 8 (2017) 3, pp. 45-58
In the current technological age, once traditional means of delivering services to customers are losing its dominant position, the application of the Internet has evolved as an innovatively supporting alternative for attracting customers, especially in banking service. In that aspect, customers'...