Building customers' affective commitment towards retail banks : the role of CRM in each "moment of truth"
Year of publication: |
2007
|
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Authors: | Menon, Kalyani ; O'Connor, Aidan |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 12.2007/08, 2, p. 157-168
|
Subject: | Bankmarketing | Bank marketing | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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