Nwankwo, Sonny (ed.); Gbadamosi, Ayantunji (ed.) - 2020 - Second edition
Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises …: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 … The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing …
