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Strategic channel alignment : an analysis of the configuration of physical and virtual marketing channels
Müller-Lankenau, Claas
;
Wehmeyer, Kai
;
Klein, Stefan
- In:
Information systems and e-business management : ISeB
4
(
2006
)
2
,
pp. 187-216
Persistent link: https://www.econbiz.de/10003322038
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Serving customers in a hybrid world : multi-channel strategies in retailing
Müller-Lankenau, Claas
;
Wehmeyer, Kai
;
Klein, Stefan
- In:
Managing business in a multi-channel world : success …
,
(pp. 183-203)
.
2005
Persistent link: https://www.econbiz.de/10003121050
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