Serving customers in a hybrid world : multi-channel strategies in retailing
Year of publication: |
2006
|
---|---|
Authors: | Müller-Lankenau, Claas ; Wehmeyer, Kai ; Klein, Stefan |
Published in: |
Managing business in a multi-channel world : success factors for e-business. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-629-3. - 2005, p. 183-203
|
Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | USA | United States |
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