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This paper reviews the Thai national character according to Hofstede’s cultural dimension theory and Komin’s nine values cluster (Psychology of the Thai people), analyses the social hierarchy of Thai consumers according to the Luxury 4P Taxonomy (Han et al., 2010), integrates the Theory of...
Persistent link: https://www.econbiz.de/10011662512
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This paper reviews the Thai national character according to Hofstede's cultural dimension theory and Komin's nine values cluster (Psychology of the Thai people), analyses the social hierarchy of Thai consumers according to the Luxury 4P Taxonomy (Han et al., 2010), integrates the Theory of...
Persistent link: https://www.econbiz.de/10011587631
content analysis, we draw the Hierarchical value map (HVM) to explore that consumer's pursuit of the final value and benefits …
Persistent link: https://www.econbiz.de/10012611870
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content analysis, we draw the Hierarchical value map (HVM) to explore that consumer's pursuit of the final value and benefits …
Persistent link: https://www.econbiz.de/10012014963
Persistent link: https://www.econbiz.de/10011880355