A comparison of full and abbreviated formats of hard laddering
Year of publication: |
2015
|
---|---|
Authors: | Kaciak, Eugene ; Cullen, Carman W. ; Sagan, Adam |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 3, p. 191-214
|
Subject: | Means-end chains | Hard laddering | Soft laddering | Abbreviated questionnaire | Cigareete smoking | Konsumentenverhalten | Consumer behaviour | Rauchen | Smoking |
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