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The performance implications of fit among business strategy, marketing organization structure, and strategic behavior

Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M. - 2009

Persistent link: https://www.econbiz.de/10003836621

On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets

Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 5-17

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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness

Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 551-559

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Worried about strategy implementation? : don’t overlook marketing's role

Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-479

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Creating and exploiting market knowledge assets

Slater, Stanley F.; Olson, Eric M.; Sørensen, Hans Eibe - In: Journal of business strategy 33 (2012) 4, pp. 18-27

Persistent link: https://www.econbiz.de/10009576299

Business strategy, marketing organization culture, and performance

Slater, Stanley F.; Olson, Eric M.; Finnegan, Carol - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 227-242

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The application of human resource management policies within the marketing organization : the impact on business and marketing strategy implementation

Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M.; … - In: Industrial marketing management : the international … 69 (2018), pp. 62-73

Persistent link: https://www.econbiz.de/10011822293

Creating and exploiting market knowledge assets

Slater, Stanley F.; Olson, Eric M.; Eibe Sørensen, Hans - In: Journal of Business Strategy 33 (2012) 4, pp. 18-27

Purpose – The purpose of this paper is to identify the components of a knowledge management system that contribute to superior new product program performance. Design/methodology/approach – An extensive review of the academic and managerial literatures that deal with knowledge management's...

Persistent link: https://www.econbiz.de/10014845351

Television: modernised TV directive

Cooper, Rachel - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 4, pp. 394-395

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Internet: financial promotions fall short of standards

Cooper, Rachel - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 4, pp. 395-396

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