Every now and then, astonishing success stories can be observed on the food market.Many of the recent examples make reference to health characteristics and arguments. Inorder to analyse the possibly underlying success factors, an empirical case studyapproach was chosen. 27 successful European...

We ran a field experiment in a Dutch retail chain consisting of 128 stores. In a random sample of these stores, we introduced short-term sales competitions among subsets of stores. We find that sales competitions have a large effect on sales growth, but only in stores where the store's manager...