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Marketing in New Ventures : Theory and Empirical Evidence

Gruber, Marc - 2006

Marketing is considered to be of utmost importance for the success of new ventures. Therefore, research on … entrepreneurial marketing has increased considerably since the late 1980s. Its findings are varied and vibrant, yet also large and … extremely fragmented, and a comprehensive theory of entrepreneurial marketing is still lacking. This situation proves to be a …

Persistent link: https://www.econbiz.de/10014071008

Allocation and productivity of time in new ventures of female and male entrepreneurs

Verheul, Ingrid (contributor); … - 2006 - This version: December 2008

This paper investigates time allocation decisions in new ventures of female and male entrepreneurs using a new model that distinguishes between effects of preferences (what they like) and productivity (what they are good at) on the number of working hours. Using data of 1203 entrepreneurs we...

Persistent link: https://www.econbiz.de/10011280366

Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance

Santos Vijande, María Leticia; López Sánchez, José … - In: Journal of innovation & knowledge : JIK 7 (2022) 2, pp. 1-13

Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature, this study highlights the role of a systemic...

Persistent link: https://www.econbiz.de/10013166696

Place of Origin Effect : A Source of Entrepreneurship Development in North East India

Deorah, Anubhuti - 2014

This paper attempts to draw the focus of youth towards the rich heritage of the North East India region and cites case lets of several entrepreneurs who have built successful and sustainable business models

Persistent link: https://www.econbiz.de/10013048573

Idea generation and the role of feedback : evidence from field experiments with innovation tournaments

Wooten, Joel O.; Ulrich, Karl T. - 2011 - Version of May 10, 2011

In many innovation settings, ideas are generated over time and managers face a decision about if and how to provide in-process feedback to the idea generators about the quality of submissions. In this paper, we use design contests allowing repeated entry to examine the effect of in-process...

Persistent link: https://www.econbiz.de/10009376564

The Impact of Visibility in Innovation Tournaments : Evidence from Field Experiments

Wooten, Joel O.; Ulrich, Karl T. - 2022

Contests have a long history of driving innovation, and web-based information technology has opened up new possibilities for managing tournaments. One such possibility is the visibility of entries – some web-based platforms now allow participants to observe others’ submissions while the...

Persistent link: https://www.econbiz.de/10013293325

Opportunity Spaces in Innovation : Empirical Analysis of Large Samples of Ideas

Kornish, Laura J.; Ulrich, Karl T. - 2014

A common approach to innovation, parallel search, is to identify a large number of opportunities and then to select a subset for further development, with just a few coming to fruition. One potential weakness with parallel search is that it permits repetition. The same, or a similar, idea might...

Persistent link: https://www.econbiz.de/10014201182

Marketing Communications Model for Innovation Networks

Correia, Tiago João; Mateus, Américo; Leonor, Susana - 2015

by co-creative platforms for innovation. The definition of marketing communication strategies that promote motivation and … theoretical framework, and the second part where a model is developed for the marketing communication strategies that appeal to …

Persistent link: https://www.econbiz.de/10014131990

The SMEs' Technology Acceptance of Digital Media for Stakeholder Engagement

Camilleri, Mark Anthony - 2018

Purpose: Small and medium sized enterprises (SMEs) are increasingly communicating and interacting with stakeholders through digital media. Therefore, this research investigates the SME owner-managers' attitudes toward the pace of technological innovation, and it examines their perceived use and...

Persistent link: https://www.econbiz.de/10014033469

The Structural Components of a Knowledge-Based Economy

White, D. Steven; Gunasekaran, Angappa; Ariguzo, Godwin - 2014

Little to no research exists to explain the structural components associated with the successful establishment of a knowledge-based economy. Nearly all developed countries are transitioning from service-based to knowledge-based and yet how to do so effectively and efficiently remains a mystery....

Persistent link: https://www.econbiz.de/10014040746

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