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Comparing promotor networks in radical and incremetal innovation projects : roles and interaction as success factors

Sand, Nicolai; Rese, Alexandra - In: The entrepreneurship-innovation-marketing interface : …, (pp. 233-250). 2011

Persistent link: https://www.econbiz.de/10008938530

Deciding on new products using a computer-assistedreal options approach

Rese, Alexandra; Baier, Daniel - Technische Universität <Cottbus> - 2007

Technical and market uncertainties are significant challenges forR&D management. Especially, in the case of New Product Development(NPD), investment decisions have to be made under uncertainty due tounknown costs and returns which arise from project complexity and duration.The framework of real...

Persistent link: https://www.econbiz.de/10005867208

One-Stop Shops for founders of a new business : typology and recommendations for their establishment in Brandenburg

Rese, Alexandra; Baier, Daniel - In: The entrepreneurship - innovation - marketing interface …, (pp. 319-339). 2007

Persistent link: https://www.econbiz.de/10003603971

Networks of promotors as success factor for radical innovations : theoretical considerations and empirical findings

Rese, Alexandra; Baier, Daniel - In: Innovation communities : teamworking of key persons - a …, (pp. 17-56). 2011

Persistent link: https://www.econbiz.de/10009426349

What methods and instruments do innovation networks use? : findings from a survey

Rese, Alexandra; Baier, Daniel - In: Innovation communities : teamworking of key persons - a …, (pp. 270-276). 2011

Persistent link: https://www.econbiz.de/10009426851

Modelling antecedents and consequences of cooperative learning in business planning courses

Rese, Alexandra; Baier, Daniel - In: Methoden und Qualität in Gründungslehre, …, (pp. 215-224). 2011

Persistent link: https://www.econbiz.de/10009690530

Analyzing the relative influence of supply side, demand side and regulatory factors on the success of collaborative energy innovation projects

Rese, Alexandra; Kutschke, Anke; Baier, Daniel - In: International journal of innovation management 20 (2016) 2, pp. 1650029-1-43

Persistent link: https://www.econbiz.de/10011502331

Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?

Rese, Alexandra; Schreiber, Stefanie; Baier, Daniel - In: Journal of retailing and consumer services 21 (2014) 5, pp. 869-876

Persistent link: https://www.econbiz.de/10010407211

Success factors for innovation management in networks of small and medium enterprises

Rese, Alexandra; Baier, Daniel - In: R & D management 41 (2011) 2, pp. 138-155

Persistent link: https://www.econbiz.de/10008934725

Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels

Schreiner, Timo; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 48 (2019), pp. 87-99

Persistent link: https://www.econbiz.de/10012001284