Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Challenges and Opportunities F...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
11
Markenführung
11
Marketing
10
USA
8
United States
8
Brand
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenartikel
7
India
6
Indien
6
Brand image
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Theorie
5
Theory
5
Beziehungsmarketing
4
Firm performance
4
Firm value
4
Innovation
4
International economic relations
4
Internationale Wirtschaftsbeziehungen
4
Relationship marketing
4
Shareholder Value
4
Shareholder value
4
Unternehmenserfolg
4
Unternehmenswert
4
International marketing
3
Internationales Marketing
3
Lieferantenmanagement
3
Sowjetunion
3
Supplier relationship management
3
Takeover
3
USSR
3
Übernahme
3
Automobilzulieferindustrie
2
Automotive supplier industry
2
Corporate Social Responsibility
2
Corporate social responsibility
2
more ...
less ...
Online availability
All
Undetermined
9
Free
5
Type of publication
All
Article
43
Book / Working Paper
17
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
2
Reprint
2
Collection of articles of several authors
1
Sammelwerk
1
research-article
1
more ...
less ...
Language
All
English
Undetermined
66
Author
All
Srivastava, Rajendra Krishan
36
Srivastava, Rajendra K.
11
Shocker, Allan D.
8
Ruekert, Robert W.
6
Kumar, V.
5
Bahadir, S. Cem
4
Bharadwaj, Sundar G.
4
Kim, Namwoon
4
Walker, Orville C.
4
Hollebeek, Linda D.
3
Kamakura, Wagner A.
3
Ramaswami, Sridhar N.
3
Fahey, Liam
2
Green, Robert T.
2
Han, Jin K.
2
Mahajan, Vijay
2
Roberts, John H.
2
Shervani, Tasadduq A.
2
Srinivasan, V.
2
Worm, Stefan
2
Yip, Yewmun
2
Ali, Mansoor
1
Bhargava, Mukesh
1
Brady, Michael
1
Chen, Tom
1
Clark, Moira K.
1
Germann, Frank
1
Grewal, Rajdeep
1
Hanssens, Dominique M.
1
Haynes, Kingsley E.
1
Ho, Foo Nin
1
Ho, Foo‐Nin
1
Hoque, Monzurul
1
Horowitz, Joel L.
1
Jones, J. Morgan
1
Kulchitsky, Jack
1
Kumar, Vikas
1
Leone, Robert P.
1
Lu, Qu
1
Maltz, Elliot
1
more ...
less ...
Institution
All
Analytic Approaches to Product and Marketing Planning
1
Marketing Science Institute
1
Vanderbilt University
1
Published in...
All
Journal of the Academy of Marketing Science
6
The Asian economic review : journal of the Indian Institute of Economics
6
Report / Marketing Science Institute
5
Journal of marketing
4
Report / Marketing Science Institute / Marketing Science Institute
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of creating value
2
Technological forecasting & social change : an international journal
2
A reader in marketing communications
1
Advances in international marketing
1
Asia Pacific community : a quarterly review
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic behavior & organization : JEBO
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research : JMR
1
Journal of service research
1
Managerial Finance
1
Managerial finance
1
Marketing Science Institute, Report
1
Marketing letters : a journal of research in marketing
1
Marketing strategy organization and implementation
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Osteuropa <Berlin> / Osteuropa-Wirtschaft
1
Regional science: perspectives for the future
1
Research paper series / Graduate School of Business, Stanford University
1
Strategic management journal
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
The connected customer : the changing nature of consumer and business markets
1
The journal of brand management : an international journal
1
The journal of business : B
1
Working series in marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
55
OLC EcoSci
2
USB Cologne (EcoSocSci)
2
Other ZBW resources
1
Showing
1
-
10
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
(
ed.
);
Shocker, Allan D.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000023898
Saved in:
2
Determining the structure of product-markets: practices, issues, and suggestions
Shocker, Allan D.
- In:
Handbook of marketing
,
(pp. 106-125)
.
2006
Persistent link: https://www.econbiz.de/10003335048
Saved in:
3
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
Saved in:
4
Interactions between marketing and R & D departments in implementing different business strategies
Ruekert, Robert W.
;
Walter, Orville C.
- In:
Strategic management journal
8
(
1987
)
3
,
pp. 233-248
Persistent link: https://www.econbiz.de/10003666500
Saved in:
5
The process of timely strategic marketing change : punctuations, influences, and anomalies
Mullins, John W.
;
Ruekert, Robert W.
;
Walker, Orville C.
-
1995
Persistent link: https://www.econbiz.de/10000922468
Saved in:
6
Marketing's role in the implementation of business strategies : a crit. review and conceptual framework
Walker, Orville C.
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 15-33
Persistent link: https://www.econbiz.de/10001052883
Saved in:
7
Marketings's interaction with other functional units : a conceptual framework and empir. evidence
Ruekert, Robert W.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10001053016
Saved in:
8
Brand alliances as information about unobservable product quality
Rao, Akshay R.
-
1997
Persistent link: https://www.econbiz.de/10013409711
Saved in:
9
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra Krishan
- In:
The Asian economic review : journal of the Indian …
44
(
2002
)
2
,
pp. 347-350
Persistent link: https://www.econbiz.de/10001726887
Saved in:
10
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra Krishan
- In:
The Asian economic review : journal of the Indian …
45
(
2003
)
2
,
pp. 350-353
Persistent link: https://www.econbiz.de/10001806431
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
