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Using Neural Network Analysis to Evaluate Buyer‐Seller Relationships

Wray, Barry; Palmer, Adrian; Bejou, David - In: European Journal of Marketing 28 (1994) 10, pp. 32-48

Conceptual arguments favouring a relational rather than a transactional approach to the study of buyer‐seller relationships are now well understood. However, attempts to quantify the factors contributing towards relationship quality have been held back by the complexity of the underlying...

Persistent link: https://www.econbiz.de/10014723105

Validating the effectiveness of a locally developed assurance of learning assessment

Wray, Barry; Glew, David; Burrus, Robert T.; Hill, Stephen - In: Journal of education for business 95 (2020) 4, pp. 216-226

Persistent link: https://www.econbiz.de/10012201343

Preparing for audit data analytics with the AICPA general ledger audit data standards

Lee, Lorraine S.; Casterella, Gretchen; Wray, Barry - In: Journal of emerging technologies in Accounting 18 (2021) 1, pp. 131-157

Persistent link: https://www.econbiz.de/10014308752

Compassion as the new philosophy of business

Bejou, David - In: Journal of relationship marketing : innovations & … 10 (2011) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10009012726

Objectives of customer centric approaches in relationship marketing

Aksoy, Lerzan; Keiningham, Timothy; Bejou, David - In: Profit maximization through customer relationship …, (pp. 1-8). 2008

Persistent link: https://www.econbiz.de/10003754187

Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value

Bhatnagar, Namita; Maryott, Kiersten; Bejou, David - In: Profit maximization through customer relationship …, (pp. 117-130). 2008

Persistent link: https://www.econbiz.de/10003754265

Customer lifetime value : reshaping the way we manage to maximize profits

Bejou, David (ed.); Keiningham, Timothy (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003469119

Forging new global alliances : emerging markets and advanced economies

Ciobanu, Ceslav; Bejou, David - In: Journal of relationship marketing : innovations & … 8 (2009) 4, pp. 280-298

Persistent link: https://www.econbiz.de/10003940832

Compassion : the missing link in economics and management

Kanjilal, Debjani; Bejou, Azam M.; Bejou, David - In: Journal of relationship marketing : innovations & … 11 (2012) 1, pp. 15-20

Persistent link: https://www.econbiz.de/10009549376

Performance indicators of compassionate companies

Sharma, Narendra P.; Bejou, Azam; Bejou, David - In: Journal of relationship marketing : innovations & … 11 (2012) 1, pp. 7-14

Persistent link: https://www.econbiz.de/10009549378