Collaborative ventures - both equity-based partnerships as well as project-based alliances - have dominated the international business scene over the past two decades. By means of this study we investigate the patterns of related and unrelated collaborative venture formation. Using a large...

The knowledge‐based view of the firm suggests that knowledge is the firm’s key resource for creating and sustaining economic rent. This perspective raises an important question for marketers: What is marketing knowledge? We argue first that marketing knowledge resides in three key marketing...