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How advertising creatives define excellent planning

Haley, Eric; Taylor, Ronald; Morrison, Margaret - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 167-189

Persistent link: https://www.econbiz.de/10010383927

Valuing and Evaluating Evidence in Medicine

Borgerson, Kirstin - 2008

Medical decisions should be based on good evidence. But this does not mean that health care professionals should practice evidence-based medicine. This dissertation explores how these two positions come apart, why they come apart, and what we should do about it. I begin by answering the...

Persistent link: https://www.econbiz.de/10009455274

The evolution of self-regulation in food advertising : an analysis of CARU cases from 2000 - 2010

Hoy, Mariea Grubbs; Childers, Courntey Carpenter; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 257-290

Persistent link: https://www.econbiz.de/10009557908

Models as mediators : perspectives on natural and social science

Morgan, Mary S. (ed.); Morrison, Margaret (ed.) - 1999

Persistent link: https://www.econbiz.de/10001364455

Involvement

Haley, Eric - In: Advertising theory, (pp. 120-131). 2012

Persistent link: https://www.econbiz.de/10009526918

Consumer Sense Making of Political Front Group Messages

Haley, Eric John - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 160-170

Persistent link: https://www.econbiz.de/10012245043

Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising

Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80

Persistent link: https://www.econbiz.de/10003892016

The role of gender and message strategy in the perception of advocacy advertising

Lee, Yoon-joo; Haley, Eric; Avery, Elizabeth Johnson - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-57

Persistent link: https://www.econbiz.de/10003987006

US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues

Lee, Taejun; Haley, Eric; Yun, Tai Woong; Chung, Wonjun - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-418

Persistent link: https://www.econbiz.de/10009531742

Insights into university freshman weight issues and how they make decisions about eating

Childers, Courntey Carpenter; Haley, Eric; Jahns, Lisa - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 306-328

Persistent link: https://www.econbiz.de/10009531759