Enz, Cathy A.; Kimes, Sheryl E.; Siguaw, Judy A.; … - 2016 - First edition.
1. The nature of innovation -- 2. Improving the customer experience -- 3. Better human resources for improved operations -- 4. Sustainability innovation -- 5. Applying technology for corporate success -- 6. Innovative restaurant concepts -- 7. Lodging concept innovation -- 8. Strategic...