This paper proposes a new method for online consumer decision support: Multimedia-based Interactive Advising (MIA). The method is based on current internet technologies, particularly multimedia, intelligent agent and advising technology. The discussion of the benefits and design of MIA will...

As organizations increasingly utilize Web-based technologies to support customers better, trust in decision support technologies has emerged as an important issue in online environments. In this study, we identify six reasons users trust (or do not trust) a technology in the early stages of its...