Purpose – Key drivers of guest delight are attributes that have a surprise value and a direct relationship with customers' repeat visit intent and thus a business' overall success. It is an important strategic task to determine what those critical attributes are. The aim of this paper is to...

This study provides background information on the casino gaming and tourism industries in Canada. The historical, regulatory, developmental, and subsequent growth to the present size and scope of the Canadian casino gaming industry is profiled. There are currently 64 full‐service casinos in...