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Does a store brand always hurt the manufacturer of a competing national brand?

Ru, Jun; Shi, Ruixia; Zhang, Jun - In: Production and operations management : an international … 24 (2015) 2, pp. 272-286

Persistent link: https://www.econbiz.de/10010528686

Where the twain shall meet? : a study of best practices to resolve retailer-supplier acrimony in post-audit recovery of trade promotion dollars

Parvatiyar, Atul; Moorthy, Janakiraman; Donthu, Naveen - In: Journal of marketing channels : distribution systems, … 26 (2020) 2, pp. 89-107

Persistent link: https://www.econbiz.de/10012258191

Temporary contract adjustment to a retailer with a private demand forecast

Nasser, Sherif; Turcic, Danko - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 209-229

Persistent link: https://www.econbiz.de/10011991397

Discriminatory trade promotions in consumer search markets

Janssen, Maarten C. W.; Reshidi, Edona - In: Marketing science 42 (2023) 2, pp. 401-422

Persistent link: https://www.econbiz.de/10014317109

Improving trade promotions through virtual forward buying

Poddar, Amit; Donthu, Naveen - In: Journal of Business & Industrial Marketing 28 (2013) 1, pp. 16-28

Purpose – The purpose of this paper is to propose a virtual forward-buying model that allows for forward buying but reduces the channel cost with no major behavioral change on the part of manufacturers and retailers. Design/methodology/approach – Using simulations, the authors compare the...

Persistent link: https://www.econbiz.de/10014843154

Who benefits from resale-below-cost laws?

Matsushima, Noriaki; Miyaoka, Akira - 2013

We investigate the effect of banning resale-below-cost offers. There are two retailers with heterogeneous bargaining positions in relation to a monopolistic manufacturer. Each retailer sells two goods: one procured from the monopolistic manufacturer and the other, from a competitive fringe. In...

Persistent link: https://www.econbiz.de/10010332458