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Handbuch Medien- und Multimediamanagement
Wirtz, Bernd W. (ed.) - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001732372
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Media and internet management
Wirtz, Bernd W. - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10009236557
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Media Management : Strategy, Business Models and Case Studies
Wirtz, Bernd W. - 2020 - 2nd ed. 2020.
Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises … -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models … the Internet market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies. …
Persistent link: https://www.econbiz.de/10012399749
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Media management : strategy, business models and case studies
Wirtz, Bernd W. - 2020 - Second edition
Persistent link: https://www.econbiz.de/10012250280
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Strategisches Management : theoretische Ansätze, Instrumente und Anwendungskonzepte für Dienstleistungsunternehmen
Kötzle, Alfred (ed.); Göbel, Elisabeth (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000639938
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Radio Free Europe
Holt, Robert T. - 1958
Persistent link: https://www.econbiz.de/10002279860
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Broadcasting in Nigeria
Mackay, Ian K. - 1964
Persistent link: https://www.econbiz.de/10002421623
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Toward an evolutionary regime for spectrum governance : licensing or unrestricted entry?
Baumol, William J.; Robyn, Dorothy L. - 2006
"Evaluates two options for spectrum governance--a tradable license approach and a commons approach--in terms of interference, investment in innovation, monopoly power, diversity, rural service, and vested interests versus adaptability" - Provided by publisher.
Persistent link: https://www.econbiz.de/10003106515
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The advertising and business side of radio
Midgley, Ned - 2008 - Nachdr.
Persistent link: https://www.econbiz.de/10004926604