//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Neuromarketing im Sport
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sports marketing
1,817
Sportmarketing
1,792
Sponsorship
1,267
Sponsoring
1,127
Consumer behaviour
1,059
Konsumentenverhalten
1,042
Professional sports
1,000
Profisport
1,000
Sport
916
Sports
884
Sportveranstaltung
510
Sport event
508
Football
470
Fußball
467
Sportorganisation
441
Sport organization
440
Brand management
432
Markenführung
423
Brand image
352
Markenimage
347
Neuromarketing
332
Advertising effects
271
Werbewirkung
271
USA
249
United States
241
Relationship marketing
217
Beziehungsmarketing
214
Online-Marketing
184
Internet marketing
183
Sportökonomik
176
Sports economics
172
Social Web
170
Social web
170
Sport policy
167
Sportpolitik
167
Marketing management
160
Marketingmanagement
157
sponsorship
148
Advertising
136
Management
134
more ...
less ...
Online availability
All
Undetermined
1,443
Free
411
Type of publication
All
Article
2,505
Book / Working Paper
642
Journal
16
Type of publication (narrower categories)
All
Article in journal
2,051
Aufsatz in Zeitschrift
2,051
Aufsatz im Buch
203
Book section
203
research-article
185
Graue Literatur
115
Non-commercial literature
115
Working Paper
92
Arbeitspapier
82
Collection of articles of several authors
78
Sammelwerk
78
Case study
55
Fallstudie
55
Aufsatzsammlung
47
Hochschulschrift
27
Thesis
18
case-report
17
Conference paper
12
Konferenzbeitrag
12
Konferenzschrift
12
Lehrbuch
11
review-article
11
Conference proceedings
10
Textbook
10
Article
9
miscellaneous
9
non-article
9
review
8
Guidebook
7
Ratgeber
7
Interview
6
Reprint
6
conceptual-paper
6
Collection of articles written by one author
4
Handbook
4
Handbuch
4
Sammlung
4
Bibliografie
3
Bibliografie enthalten
3
Bibliography included
3
more ...
less ...
Language
All
English
German
1,042
Undetermined
134
French
29
Spanish
13
Italian
9
Russian
6
Polish
5
Dutch
4
Romanian
3
Danish
1
Hungarian
1
Norwegian
1
Serbian
1
Swedish
1
more ...
less ...
Author
All
Cornwell, T. Bettina
35
Jensen, Jonathan A.
28
O'Reilly, Norm
26
Funk, Daniel C.
25
Ko, Yong Jae
23
Desbordes, Michel
22
Kunkel, Thilo
22
Biscaia, Rui
21
Cobbs, Joe
21
Breuer, Christoph
20
Zhang, James J.
20
Kwak, Dae Hee
19
Chadwick, Simon
18
Kim, Yu Kyoum
18
Mazodier, Marc
18
McDonald, Heath
18
Pedersen, Paul M.
17
Ratten, Vanessa
17
Heere, Bob
16
Drayer, Joris
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
14
Greenwell, T. Christopher
14
Grohs, Reinhard
14
Koronios, Konstantinos
14
Shapiro, Stephen L.
14
Séguin, Benoit
14
Byon, Kevin K.
13
Doyle, Jason P.
13
Inoue, Yuhei
13
Lacey, Russell
13
Quester, Pascale
13
Uhrich, Sebastian
13
Vrontis, Demetris
13
Bennett, Gregg
12
Chanavat, Nicolas
12
Filo, Kevin
12
Thrassou, Alkis
12
more ...
less ...
Institution
All
National Bureau of Economic Research
6
Edward Elgar Publishing
5
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Athens Institute for Education and Research
2
Fachhochschule Reutlingen / European School of Business
2
IGI Global
2
Sport Marketing Association
2
Springer Fachmedien Wiesbaden
2
Springer International Publishing
2
University of Queensland / Department of Economics
2
BrainSigns <Körperschaft>
1
CER-ETH Center of Economic Research, Department of Management, Technology and Economics (D-MTEC)
1
Causales GmbH
1
Center for Economic Research <Tilburg>
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
DRT International <New York, NY>
1
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Deutsches Institut für Japanstudien <Tokyo
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Dubrovnik Economic Conference <9, 2003, Dubrovnik>
1
Economist Intelligence Unit <London>
1
Ethnikē Trapeza tēs Hellados
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher / Unit Consumer Enforcement and Redress
1
Fachtagung zum Thema Sponsoring für Bibliotheken? <1997, Berlin>
1
Freie Universität Berlin / Referat für Aus- und Weiterbildung
1
Hrvatska Narodna Banka
1
IBM United Kingdom
1
International Chamber of Commerce
1
Jutta Richter-Altman RAM-Verlag
1
Kulturstiftung Haus Europa
1
Kölner Sportökonomie-Kongress <2, 2000, Köln>
1
Library of Congress
1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
Library of Congress / Subject Cataloging Division
1
London School of Economics and Political Science
1
Ludwig-Maximilians-Universität München
1
Niederer, Kraft & Frey <Zürich>
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
171
Sport marketing quarterly : preferred journal of the Sport Marketing Association
167
International journal of sports marketing & sponsorship
152
Journal of sport management : the official journal of the North American Society of Sport Management
152
European Sport management quarterly : ESMQ
119
Sport management review
116
International Journal of Sports Marketing and Sponsorship
84
Journal of business research : JBR
65
European Journal of Marketing
36
Journal of advertising research
29
Psychology & marketing
29
International journal of sport finance
27
Journal of sports economics
26
Sport, Business and Management : an international journal ; SBM
26
International journal of advertising : the quarterly review of marketing communications
23
European journal of marketing : EJM
21
Journal of promotion management : JPM
21
International journal of advertising : the review of marketing communications
17
Journal of consumer behaviour : an international research review
16
Journal of strategic marketing
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing communications
15
Sport, Business and Management: An International Journal
15
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : MM
14
Sport marketing in a global environment : strategic perspectives
13
The journal of business & industrial marketing
13
International sports marketing : principles and perspectives
12
Strategic Direction
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of Consumer Marketing
11
Journal of Product & Brand Management
11
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing and consumer services
11
The marketing review
11
Marketing intelligence & planning
10
Routledge international handbooks
10
The journal of product & brand management
10
more ...
less ...
Source
All
ECONIS (ZBW)
2,855
Other ZBW resources
252
EconStor
21
USB Cologne (EcoSocSci)
16
OLC EcoSci
7
RePEc
6
BASE
4
USB Cologne (business full texts)
2
more ...
less ...
Showing
1
-
10
of
3,163
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From sensation to emotion : a
neuromarketing
study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
Benchmarking sports
sponsorship
performance : efficiency assessment with data envelopment analysis
Walraven, Merel
;
Koning, Ruud Hans
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
Corporate
sponsorship
in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
5
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
6
Inferring corporate motives : how deal characteristics shape
sponsorship
perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
7
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
8
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
9
The efficiency of
sponsoring
vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
10
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->