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Marketing
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Marketing
15,201
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870
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811
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769
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747
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496
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Kotler, Philip
196
Sheth, Jagdish N.
64
McDonald, Malcolm
53
Tadajewski, Mark
46
Kumar, V.
42
Aaker, David A.
41
Brown, Stephen
40
Armstrong, Gary
38
Homburg, Christian
38
Keller, Kevin Lane
38
Solomon, Michael R.
38
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37
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37
Piercy, Nigel
37
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36
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32
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31
Peter, Jerome Paul
31
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30
Fill, Chris
30
Svensson, Göran
30
Brennan, Ross
29
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28
Day, George S.
27
Leeflang, Peter
27
Levinson, Jay Conrad
27
Hruschka, Harald
26
Jobber, David
26
Vrontis, Demetris
26
Chaffey, Dave
25
Irwin, Scott H.
25
Koschnick, Wolfgang J.
25
Moutinho, Luiz
25
Franses, Philip Hans
24
Grönroos, Christian
24
Kaynak, Erdener
24
Lindgreen, Adam
24
Woodside, Arch G.
24
Bruhn, Manfred
23
Czinkota, Michael R.
23
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American Marketing Association
92
Springer Fachmedien Wiesbaden
37
Edward Elgar Publishing
33
OECD
32
Springer International Publishing
25
RWTH Aachen
23
University of Western Sydney
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
IGI Global
19
National Bureau of Economic Research
18
Verlag Dr. Kovač
16
European Society for Opinion and Marketing Research
15
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
Florida Atlantic University
12
NetLibrary, Inc
12
Academy of Marketing Science
11
Chartered Institute of Marketing
11
Harvard Graduate School of Business Administration
11
Organisation for Economic Co-operation and Development
10
College of Law and Business
8
School of Marketing and International Business
8
Chartered Institute of Marketing <London>
7
College of Business
7
HAL
7
American Management Association
6
De Gruyter Oldenbourg
6
European Marketing Academy
6
IMP Group
6
Information Resources Management Association
6
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
6
AMACOM
5
Association of Taxation Technicians
5
Erasmus Research Institute of Management
5
European Association for Industrial Marketing Research
5
Faculteit Economie en Bedrijfskunde, Universiteit Gent
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Logos Verlag Berlin
5
Technische Universität Dresden
5
USA / Department of Agriculture
5
Walter de Gruyter GmbH & Co. KG
5
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European Journal of Marketing
463
SpringerLink / Bücher
312
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of Consumer Marketing
110
Springer eBook Collection
106
Journal of marketing education : JME
81
European journal of marketing : EJM
80
International Journal of Bank Marketing
79
Journal of marketing management : MM
74
Springer eBook Collection / Business and Management
71
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Young Consumers
64
Journal of marketing
63
Marketing theory
63
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Springer eBook Collection / Business and Economics
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
56
Journal of historical research in marketing
55
Strategic Direction
54
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
52
Journal of macromarketing
51
Marketing intelligence & planning
51
European Business Review
50
Edward Elgar E-Book Archive
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Management Decision
47
International Journal of Retail & Distribution Management
46
Journal of Historical Research in Marketing
46
Premier reference source
46
Journal of business-to-business marketing
44
Staff Paper
44
Research
41
Journal of strategic marketing
40
The journal of business & industrial marketing
40
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ECONIS (ZBW)
12,815
USB Cologne (EcoSocSci)
7,957
Other ZBW resources
2,104
BASE
842
RePEc
191
EconStor
181
OLC EcoSci
61
USB Cologne (business full texts)
43
ArchiDok
4
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1
Marketing
: an introduction
Masterson, Rosalind
;
Phillips, Nichola
;
Pickton, David
-
2021
-
5th edition
Persistent link: https://www.econbiz.de/10012583693
Saved in:
2
A very short, fairly interesting and reasonably cheap book about studying
marketing
Blythe, Jim
-
2006
Persistent link: https://www.econbiz.de/10004099549
Saved in:
3
The
marketing
manual
Baker, Michael John
-
1998
Persistent link: https://www.econbiz.de/10004367813
Saved in:
4
Marketing
: principles and practice
Cannon, Tom
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10004372830
Saved in:
5
Principles and practice of
marketing
Jobber, David
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004376175
Saved in:
6
How to pass
marketing
, third level
Wright, D. Berkeley
-
1999
Persistent link: https://www.econbiz.de/10004377697
Saved in:
7
Marketing
for tourism
Holloway, J. Christopher
-
2004
-
4. ed.
Persistent link: https://www.econbiz.de/10004383203
Saved in:
8
Mastering
marketing
: the complete MBA companion in
marketing
Dickson, Tim
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10004391654
Saved in:
9
Principles of
marketing
Palmer, Adrian
-
2000
Persistent link: https://www.econbiz.de/10004666881
Saved in:
10
Introduction to travel and tourism
marketing
Bennett, J. A.
(
contributor
);
Brink, A.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004719559
Saved in:
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