Customer relationship management (CRM) plays an important role in ensuring the success of companies. Attracting and retaining valuable, satisfied, and loyal customers are important goals of CRM. The aim of the paper is to highlight the crucial role of the relationship between companies and their...

The research, through a bidirectional approach, aims to develop the university management of the degree programs in order to attract and maintain the potential students, as well as to estimate and manage the costs of the educational services offered during their life cycle. The authors bring...

Managers increasingly want to improve the efficiency of human resources processes, and a solution with real results is Artificial Intelligence (AI), which provides real results in a virtual world for human resources managers, for companies, and also for candidates. The purpose of this article is...

The planet's resources are finite and must be used rationally and responsibly to ensure a sustainable economy. On the basis of modern innovations and technologies, new sources of consumption or new ways to reduce the environmental impact of consumption can be found. Changes in the external...

The planet's resources are finite and must be used rationally and responsibly to ensure a sustainable economy. On the basis of modern innovations and technologies, new sources of consumption or new ways to reduce the environmental impact of consumption can be found. Changes in the external...

In this environment in continuous changing it is hard for organizations to attract and maintain the best candidates. The organizations use many methods to recruit and hire, but now it is time to use the organization’s brand to attract talents the organization would like. This article will...