Green attitudes and thinking in the new green market : using mathematical modeling to satisfy green customers' needs
Nicoleta Valentina Florea (Valahia University of Targoviste, Romania)
| Year of publication: |
[2018]
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|---|---|
| Authors: | Valentina, Florea Nicoleta |
| Published in: |
Driving green consumerism through strategic sustainability marketing. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2912-5. - 2018, p. 72-98
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| Subject: | Umweltbewusstsein | Environmental consciousness | Meinung | Opinion | Konsumentenverhalten | Consumer behaviour | Modellierung | Scientific modelling | Mathematik | Mathematics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-2912-5.ch005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011764180