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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: Quantitative marketing and economics : QME 7 (2009) 3, pp. 289-320
Persistent link: https://www.econbiz.de/10003913766
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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: From Little's law to marketing science : essays in …, (pp. 85-125). 2016
Persistent link: https://www.econbiz.de/10011436073
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Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936802
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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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An exploration on the development of the IT management system in Taiwan's banking industry : from the marketing perspectives
Lin, Cho-pu; Huang, Yann-haur; Chen, Chien-ting; Chang, … - In: Review of business information systems 13 (2009) 1, pp. 71-79
Persistent link: https://www.econbiz.de/10003808819
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Developing a global CRM strategy
Shumanov, Michael; Ewing, Michael - 2010
Persistent link: https://www.econbiz.de/10003903325
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Developing a global CRM strategy
Shumanov, M.; Ewing, Michael - In: Strategic knowledge management in multinational …, (pp. 342-355). 2008
Persistent link: https://www.econbiz.de/10003545760
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen; Van den Poel, Dirk - 2013
Persistent link: https://www.econbiz.de/10010411726
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen; Van den Poel, Dirk - In: Industrial marketing management : the international … 42 (2013) 4, pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
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The role of customer online review in the buying decision process of a digital tourism product : a conceptual framework
Permatasari, A.; Mapuasari, S. A.; Yuliana, E.; Ahmad, N. F. - In: Digital economy for customer benefit and business …, (pp. 20-25). 2020
Persistent link: https://www.econbiz.de/10012227462