Komulainen, Hanna; Saraniemi, Saila; Ulkuniemi, Pauliina; … - In: Marketing Intelligence & Planning 36 (2018) 6, pp. 709-720
Purpose: The purpose of this paper is to examine how the customer value experience conveys the restructuring of the service network in the banking industry. The banking sector has often been one of the early adopters of IT in terms of connecting their services and customers. While developing...